Paid Media & Performance in Chetumal
With 169,028 residents, Chetumal is one of Quintana Roo's major commercial centres. It sits within the municipality of Othon P. Blanco, which totals 233,648 residents. With Merida 308 km away, the local market operates with little competition from big-city agencies.
Of Chetumal's 51,399 households, 66.3% have a home internet connection. That puts it 6.2 points above the 60.1% average across Quintana Roo. 48.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 112,087 reachable people online in Chetumal — a market tight enough that geo-targeting stays precise and spend doesn't leak.