Paid Media & Performance in Ciudad Obregon
With 329,404 residents, Ciudad Obregon is one of Sonora's major commercial centres. It sits within the municipality of Cajeme, which totals 436,484 residents. With Hermosillo 202 km away, the local market operates with little competition from big-city agencies.
Of Ciudad Obregon's 104,199 households, 64.4% have a home internet connection. That puts it 4.1 points below the 68.5% average across Sonora. 48.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 212,003 reachable people online in Ciudad Obregon — a market tight enough that geo-targeting stays precise and spend doesn't leak.