Paid Media & Performance in Hermosillo
Hermosillo is one of Mexico's largest urban markets, home to 855,563 people. It is the 17th largest market we cover in Mexico.
Of Hermosillo's 258,183 households, 73.5% have a home internet connection. That puts it 5 points above the 68.5% average across Sonora. 56.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 628,469 reachable people online in Hermosillo — a market tight enough that geo-targeting stays precise and spend doesn't leak.