Paid Media & Performance in Magdalena de Kino
Magdalena de Kino is a city of 30,429 in Sonora. It sits within the municipality of Magdalena, which totals 33,049 residents. With Hermosillo 173 km away, the local market operates with little competition from big-city agencies.
Of Magdalena de Kino's 9,068 households, 64.5% have a home internet connection. That puts it 4 points below the 68.5% average across Sonora. 46.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 19,637 reachable people online in Magdalena de Kino — a market tight enough that geo-targeting stays precise and spend doesn't leak.