Paid Media & Performance in Frontera
Frontera is a city of 23,024 in Tabasco. It sits within the municipality of Centla, which totals 107,731 residents. With Tuxtla Gutierrez 204 km away, the local market operates with little competition from big-city agencies.
Of Frontera's 6,597 households, 38.9% have a home internet connection. That puts it 18.6 points below the 57.5% average across Tabasco. 28.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 8,959 reachable people online in Frontera — a market tight enough that geo-targeting stays precise and spend doesn't leak.