Paid Media & Performance in Frontera
Frontera is a city of 23,024 in Tabasco. It sits within the municipality of Centla, which has 107,731 residents. Tuxtla Gutiérrez, the nearest large city on our list, is 204 km away. At that distance, it pays to rank for searches that include "Frontera" before competing for regional terms.
Of Frontera's 6,597 households, 38.9% have a home internet connection. That's 18.6 points below the 57.5% average across the Tabasco cities we cover. Only 28.2% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 9,000 people live in connected households in Frontera. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.