Paid Media & Performance in Villahermosa
With 340,060 residents, Villahermosa is one of Tabasco's major commercial centres. It sits within the municipality of Centro, which totals 683,607 residents. With Tuxtla Gutierrez 139 km away, the local market operates with little competition from big-city agencies.
Of Villahermosa's 101,476 households, 66.1% have a home internet connection. That puts it 8.6 points above the 57.5% average across Tabasco. 49.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 224,821 reachable people online in Villahermosa — a market tight enough that geo-targeting stays precise and spend doesn't leak.