Paid Media & Performance in Villahermosa
With 340,060 residents, Villahermosa is one of Tabasco's main commercial centers. It sits within the municipality of Centro, which has 683,607 residents. Tuxtla Gutiérrez, the nearest large city on our list, is 139 km away. At that distance, it pays to rank for searches that include "Villahermosa" before competing for regional terms.
Of Villahermosa's 101,476 households, 66.1% have a home internet connection. That's 8.6 points above the 57.5% average across the Tabasco cities we cover. Only 49.5% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 225,000 people live in connected households in Villahermosa. Target by area of the city and see which neighborhoods respond before raising spend.
