Paid Media & Performance in Macuspana
Macuspana is a city of 31,435 in Tabasco. With Tuxtla Gutierrez 124 km away, the local market operates with little competition from big-city agencies.
Of Macuspana's 9,038 households, 47.9% have a home internet connection. That puts it 9.6 points below the 57.5% average across Tabasco. 32.8% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 15,064 reachable people online in Macuspana — a market tight enough that geo-targeting stays precise and spend doesn't leak.