Paid Media & Performance in Miramar
With 161,820 residents, Miramar is one of Tamaulipas's major commercial centres. It sits within the municipality of Altamira, which totals 269,790 residents. With San Luis Potosi 321 km away, the local market operates with little competition from big-city agencies.
Of Miramar's 48,752 households, 57.2% have a home internet connection. That puts it 2.4 points below the 59.6% average across Tamaulipas. 33.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 92,484 reachable people online in Miramar — a market tight enough that geo-targeting stays precise and spend doesn't leak.