A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Tizimín, Yucatán

Data-driven advertising that maximizes every dollar and scales profitable growth.

Yucatán, Mexico

Paid Media & Performance in Tizimín

Tizimín is a city of 52,593 in Yucatán. Cancún, the nearest large city on our list, is 138 km away. At that distance, it pays to rank for searches that include "Tizimín" before competing for regional terms.

Of Tizimín's 13,829 households, 36.5% have a home internet connection. That's 27.9 points below the 64.4% average across the Yucatán cities we cover. 27.2% have a computer at home. In paid advertising, audience size sets the budget. We estimate about 19,000 people live in connected households in Tizimín. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

Tizimín in numbers

52,593 Population 5th in Yucatán
19,202 Estimated online audience residents in connected households
36.5% Households online 5,049 households
138 km Nearest large city Cancún

Source: INEGI, Censo de Población y Vivienda 2020.

Tizimín and its area

Tizimín has 36.5% of households online, against 55.7% in Valladolid (51 km away) and 33.5% in Motul de Carrillo Puerto (118 km away). The average across the Yucatán cities we cover is 64.4%. If you also sell in Valladolid, 51 km away, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Tizimín, not assumptions about "the Mexican market".

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We size the real audience: 13,829 households, 36.5% of them online.

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We compare your city with the rest of the Yucatán peninsula and Gulf coast, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Tizimín?

We estimate about 19,000 people live in households with internet in Tizimín: 36.5% of 13,829 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Tizimín or include nearby towns?

It depends on whether you serve them. The closest on our list are Valladolid (51 km, 56,494 residents), Motul de Carrillo Puerto (118 km, 26,081 residents) and Peto (139 km, 21,456 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Tizimín?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Tizimín, 27.2% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Tizimín?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Tizimín and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Tizimín?

Tell us what you sell and where. We'll reply with what we'd do first in Tizimín, and what isn't worth paying for.

Request a proposal

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