A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Motul de Carrillo Puerto

Data-driven advertising that maximizes every dollar and scales profitable growth.

Yucatán, Mexico

Paid Media & Performance in Motul de Carrillo Puerto

Motul de Carrillo Puerto is a city of 26,081 in Yucatán. It sits within the municipality of Motul, which has 37,804 residents. It's 38 km from Mérida, so many people searching here also compare against businesses there.

Of Motul de Carrillo Puerto's 7,040 households, 33.5% have a home internet connection. That's 30.9 points below the 64.4% average across the Yucatán cities we cover. 29% have a computer at home. In paid advertising, audience size sets the budget. We estimate about 9,000 people live in connected households in Motul de Carrillo Puerto. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

Motul de Carrillo Puerto in numbers

26,081 Population 11th in Yucatán
8,739 Estimated online audience residents in connected households
33.5% Households online 2,359 households
38 km Nearest large city Mérida

Source: INEGI, Censo de Población y Vivienda 2020.

Motul de Carrillo Puerto and its area

Motul de Carrillo Puerto has 33.5% of households online, against 46.5% in Kanasín (34 km away) and 73.4% in Mérida (38 km away). The average across the Yucatán cities we cover is 64.4%. If you also sell in Kanasín, Mérida and Progreso, all within 45 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

✓

We start from census data for Motul de Carrillo Puerto, not assumptions about "the Mexican market".

✓

We size the real audience: 7,040 households, 33.5% of them online.

✓

We compare Motul de Carrillo Puerto with Mérida, 38 km away, because that's where your nearest competition on Google is.

✓

We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Motul de Carrillo Puerto?

We estimate about 9,000 people live in households with internet in Motul de Carrillo Puerto: 33.5% of 7,040 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Motul de Carrillo Puerto or include nearby towns?

It depends on whether you serve them. The closest on our list are Kanasín (34 km, 139,753 residents), Mérida (38 km, 921,771 residents) and Progreso (45 km, 41,965 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Motul de Carrillo Puerto?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Motul de Carrillo Puerto, 29% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Motul de Carrillo Puerto?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Motul de Carrillo Puerto and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Nearby cities

Kanasín 34 km → Mérida 38 km → Progreso 45 km → Umán 54 km → Hunucmá 62 km → Ticul 82 km → All Yucatán cities →

A real project and a guide

Case study

The Cookie Stop: Launching a Premium Cookie E-commerce Brand in Mexico

We launched an e-commerce brand in Mexico for premium cookies, with a custom merchant system and 500 daily impressions after two weeks of launch.

Read case study → Guide

Google Ads Fundamentals: A Beginner's Guide

Google Ads fundamentals for beginners: how the auction and billing work, how to set up a first Search campaign, and what to check in month one.

Read article →

Need a dedicated team instead?

Beyond project work, we run full-time teams through partner centers we select and manage: nearshore in Mexico and Colombia, offshore in the Philippines, India and Egypt, working your hours.

Digital Marketing Outsourcing

Paid media, social, email, analytics and creative, run day to day by a bilingual team in your time zone.

Explore outsourcing →

Customer Service Outsourcing

Bilingual customer service from Mexico and Colombia across phone, chat, email, social and WhatsApp, with AI QA on every conversation.

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Call Center Outsourcing

Bilingual call center teams in Mexico and Colombia on US hours, with offshore partners for nights and overflow. AI scores every call, and you see the same reports we do.

Explore outsourcing →

Ready to grow
in Motul de Carrillo Puerto?

Tell us what you sell and where. We'll reply with what we'd do first in Motul de Carrillo Puerto, and what isn't worth paying for.

Request a proposal

Rather see what your competitors are doing on Google first? Ask for a free snapshot