Paid Media & Performance in Motul de Carrillo Puerto
Motul de Carrillo Puerto is a city of 26,081 in Yucatan. It sits within the municipality of Motul, which totals 37,804 residents. It falls squarely inside Merida's economic orbit, 38 km away, competing for the same digital audience.
Of Motul de Carrillo Puerto's 7,040 households, 33.5% have a home internet connection. That puts it 30.9 points below the 64.4% average across Yucatan. 29% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 8,739 reachable people online in Motul de Carrillo Puerto — a market tight enough that geo-targeting stays precise and spend doesn't leak.