Paid Media & Performance in Progreso
Progreso is a city of 41,965 in Yucatan. It falls squarely inside Merida's economic orbit, 35 km away, competing for the same digital audience.
Of Progreso's 11,922 households, 69.6% have a home internet connection. That puts it 5.2 points above the 64.4% average across Yucatan. 38.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 29,198 reachable people online in Progreso — a market tight enough that geo-targeting stays precise and spend doesn't leak.