Paid Media & Performance in Kanasin
With 139,753 residents, Kanasin is one of Yucatan's major commercial centres. It falls squarely inside Merida's economic orbit, 8 km away, competing for the same digital audience.
Of Kanasin's 39,423 households, 46.5% have a home internet connection. That puts it 17.9 points below the 64.4% average across Yucatan. 28.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 65,025 reachable people online in Kanasin — a market tight enough that geo-targeting stays precise and spend doesn't leak.