/Paid Media & Performance

Paid Media & Performance in Merida

Data-driven advertising that maximizes every dollar and scales profitable growth.

Yucatan, Mexico

Paid Media & Performance in Merida

Merida is one of Mexico's largest urban markets, home to 921,771 people. It is the 13th largest market we cover in Mexico.

Of Merida's 283,967 households, 73.4% have a home internet connection. That puts it 9 points above the 64.4% average across Yucatan. 57.8% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 676,509 reachable people online in Merida — a market tight enough that geo-targeting stays precise and spend doesn't leak.

Merida in numbers

921,771 Population 1st in Yucatan
676,509 Estimated online audience residents in connected households
73.4% Households online 208,410
291 km Nearest metro Cancun

Source: INEGI, Censo de Población y Vivienda 2020.

How we approach Paid Media & Performance

Paid Media & Performance work in Merida combines Google & Meta Ads, Programmatic Display and Retargeting, scaled to the size and digital maturity of the market. From Merida we also cover Kanasin, Uman and Hunucma, all within 27 km.

What we deliver

Google & Meta Ads

Full-funnel campaign management across Google Search, Display, Shopping, Facebook, and Instagram with precision targeting.

Programmatic Display

Automated media buying across premium publishers and networks, optimized in real time for maximum reach and efficiency.

Retargeting

Multi-channel remarketing strategies that re-engage visitors and move them through the conversion funnel with tailored messaging.

Conversion Rate Optimization

A/B testing, landing page optimization, and conversion tracking that turns more clicks into customers and improves ROI.

Our process

01

Discovery

We audit your current digital presence, analyze competitors, and identify the highest-impact opportunities for Paid Media & Performance in your market.

02

Strategy

We build a custom roadmap with clear objectives, KPIs, timelines, and tactics — tailored to your business goals and budget.

03

Execution

Our team implements the strategy across all channels — moving fast, staying agile, and keeping you informed every step of the way.

04

Optimization

We continuously test, measure, and refine. Every decision is backed by data, and every optimization is designed to compound results over time.

Why work with us

✓

We work from census-level data for Merida, not blanket assumptions about "the Mexican market".

✓

We size the real audience: 283,967 households, 73.4% of them online.

✓

We operate across the Yucatán peninsula and Gulf coast and understand its competitive dynamics.

✓

A bilingual team: we run Paid Media & Performance in Spanish and English without losing nuance.

We also serve nearby

Kanasin 8 km → Uman 16 km → Hunucma 27 km → Progreso 35 km → Motul de Carrillo Puerto 38 km → Ticul 64 km → All locations in Yucatan →

Insights & results

Case Study

Artisanly - Consignment Billing for Small Food Producers

Built a consignment ledger for small food producers that bills each stockist on what actually sold rather than what was dropped off, with delivery rounds and commissions agreed on the road.

Read case study → From the Blog

Introducing the OTRO Digital Knowledge Base: Real Answers for Running Your Business Online

We've launched a free, always-up-to-date resource to help founders, marketers, and business owners answer the most common questions about growing online—without the guesswork.

Read article →

Need a dedicated team instead?

Beyond project work, we build and manage full-time nearshore teams in Mexico — same time zone, bilingual, at a fraction of US cost.

Digital Marketing Outsourcing

Outsource your digital marketing to Mexico. PPC management, social media, email campaigns, analytics, and creative — all from a bilingual team in your time zone.

Explore outsourcing →

Customer Service Outsourcing

Outsource customer service operations to Mexico. Bilingual agents who handle email, chat, social media, and phone support with empathy and professionalism.

Explore outsourcing →

Call Center Outsourcing

Scale your customer support with fully bilingual call center teams based in Mexico. Native Spanish and fluent English speakers, same timezone as the US, at a fraction of the cost.

Explore outsourcing →

Ready to grow
in Merida?

Let's talk about your goals and build a strategy that delivers.

Get in touch