Paid Media & Performance in Ticul
Ticul is a city of 35,183 in Yucatan. Merida lies 64 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Ticul's 8,718 households, 40.3% have a home internet connection. That puts it 24.1 points below the 64.4% average across Yucatan. 30.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 14,185 reachable people online in Ticul — a market tight enough that geo-targeting stays precise and spend doesn't leak.