Paid Media & Performance in Tekax de Alvaro Obregon
Tekax de Alvaro Obregon is a city of 28,461 in Yucatan. It sits within the municipality of Tekax, which totals 45,062 residents. Merida lies 92 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Tekax de Alvaro Obregon's 7,278 households, 32.6% have a home internet connection. That puts it 31.8 points below the 64.4% average across Yucatan. 26.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 9,264 reachable people online in Tekax de Alvaro Obregon — a market tight enough that geo-targeting stays precise and spend doesn't leak.