Paid Media & Performance in Oxkutzcab
Oxkutzcab is a city of 26,175 in Yucatan. Merida lies 77 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Oxkutzcab's 6,620 households, 48.4% have a home internet connection. That puts it 16 points below the 64.4% average across Yucatan. 25.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 12,660 reachable people online in Oxkutzcab — a market tight enough that geo-targeting stays precise and spend doesn't leak.