Paid Media & Performance in Hunucma
Hunucma is a city of 28,412 in Yucatan. It falls squarely inside Merida's economic orbit, 27 km away, competing for the same digital audience.
Of Hunucma's 7,189 households, 27% have a home internet connection. That puts it 37.4 points below the 64.4% average across Yucatan. 24.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 7,667 reachable people online in Hunucma — a market tight enough that geo-targeting stays precise and spend doesn't leak.