Web & Product Design in Baja California, Mexico
Baja California accounts for 3,238,531 residents across the 7 markets we cover, led by Tijuana (1,810,645), Mexicali (854,186) and Ensenada (330,652). The state sits within Mexico's northern industrial corridor.
Connectivity across Baja California is uneven: household internet ranges from 45.5% in Rodolfo Sanchez Taboada (Maneadero) to 74.8% in Tijuana. That spread materially changes the Web & Product Design approach from one market to the next.