A web designer showing a shop owner a new website on a tablet in a small Mexican storefront

/Web & Product Design

Web Design in Tijuana

User-centered design and development that turns visitors into customers.

Baja California, Mexico

Web & Product Design in Tijuana

Tijuana is one of Mexico's largest urban markets, home to 1,810,645 people. It's the 2nd largest market we cover in Mexico.

Of Tijuana's 542,649 households, 74.8% have a home internet connection. Only 53.4% have a computer, so in many connected homes people search from a phone. For your website, the phone comes first. So we design for small screens first, with light images, short copy and your WhatsApp always in reach.

Tijuana in numbers

1,810,645 Population 1st in Baja California
53.4% Households with a computer
74.8% Households online 405,893 households
542,649 Households

Source: INEGI, Censo de Población y Vivienda 2020.

Tijuana and its area

Tijuana has 74.8% of households online, against 71.5% in Playas de Rosarito (19 km away) and 56.1% in Villa del Campo (26 km away). The average across the Baja California cities we cover is 74.1%. If you also sell in Playas de Rosarito, Villa del Campo and Tecate, all within 37 km, we plan them as one market.

What we deliver

  • Designed for phones first
  • Light pages that load fast on a weak signal
  • WhatsApp, call and directions buttons always in reach
  • Google Analytics 4, so you know where customers come from

See everything in Web & Product Design →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

✓

We start from census data for Tijuana, not assumptions about "the Mexican market".

✓

We design for the devices people actually have: 53.4% of households with a computer against 74.8% with internet.

✓

We compare your city with the rest of Mexico's northern industrial corridor, not a national average.

✓

We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

Does my website need to be built for phones in Tijuana?

Yes. In Tijuana, 74.8% of households have internet but only 53.4% have a computer, so many of your visits will come from a phone. We design for small screens first: short copy, big buttons and your WhatsApp always in reach. Then we check that it works on a computer too.

Do I need a website if I already sell on WhatsApp or Facebook?

For a business in Tijuana, it isn't one or the other. Your site is what shows up when someone searches for you on Google, and from there they can message you on WhatsApp in one tap. For Mechanova, a machinery importer in Mexico, we built exactly that: an online catalog with quotes handled over WhatsApp, because that trade negotiates by message.

How fast should my website load?

Google recommends that the main content appears within 2.5 seconds. That measure is called LCP, and it's part of the Core Web Vitals. In Tijuana, 252,775 households have no computer, so many of your customers will arrive on mobile data. That means light images and no heavy video when the page opens.

How much does a website cost for a business in Tijuana?

It depends on how many sections you need, whether you'll sell online, and whether the site has to connect to other systems. We don't publish fixed prices, because a five-section site doesn't cost the same as a store with hundreds of products. Tell us what you sell and we'll send a written proposal with scope and cost.

Can you build my site if you're not in Tijuana?

Yes. We work remotely: meetings happen over video, and updates and questions go through WhatsApp or email. You review each stage on a preview link before anything goes live. We don't need to visit Tijuana. We need photos of your business and some time to hear how you sell.

Ready to grow
in Tijuana?

Tell us what you sell and where. We'll reply with what we'd do first in Tijuana, and what isn't worth paying for.

Request a proposal

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