Web & Product Design in Playas de Rosarito
With 100,660 residents, Playas de Rosarito is one of Baja California's major commercial centres. It falls squarely inside Tijuana's economic orbit, 19 km away, competing for the same digital audience.
Of Playas de Rosarito's 29,969 households, 71.5% have a home internet connection. That puts it 2.6 points below the 74.1% average across Baja California. 47.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. For Web & Product Design, device mix drives the brief. With 47.6% of households owning a computer against 71.5% with internet, Playas de Rosarito calls for a mobile-first build on connections that aren't always fast.