Paid Media & Performance in Ensenada
With 330,652 residents, Ensenada is one of Baja California's major commercial centres. Tijuana lies 90 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Ensenada's 105,736 households, 74.1% have a home internet connection. 55.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 245,068 reachable people online in Ensenada — a market tight enough that geo-targeting stays precise and spend doesn't leak.