Paid Media & Performance in Playas de Rosarito
With 100,660 residents, Playas de Rosarito is one of Baja California's major commercial centres. It falls squarely inside Tijuana's economic orbit, 19 km away, competing for the same digital audience.
Of Playas de Rosarito's 29,969 households, 71.5% have a home internet connection. That puts it 2.6 points below the 74.1% average across Baja California. 47.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 72,009 reachable people online in Playas de Rosarito — a market tight enough that geo-targeting stays precise and spend doesn't leak.