Paid Media & Performance in Villa del Campo
Villa del Campo is a city of 33,360 in Baja California. It sits within the municipality of Tijuana, which totals 1,922,523 residents. It falls squarely inside Tijuana's economic orbit, 26 km away, competing for the same digital audience.
Of Villa del Campo's 10,430 households, 56.1% have a home internet connection. That puts it 18 points below the 74.1% average across Baja California. 28.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 18,701 reachable people online in Villa del Campo — a market tight enough that geo-targeting stays precise and spend doesn't leak.