Paid Media & Performance in Frontera Comalapa
Frontera Comalapa is a city of 21,727 in Chiapas. With Tuxtla Gutierrez 160 km away, the local market operates with little competition from big-city agencies.
Of Frontera Comalapa's 5,407 households, 20.2% have a home internet connection. That puts it 25.3 points below the 45.5% average across Chiapas. 20.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 4,384 reachable people online in Frontera Comalapa — a market tight enough that geo-targeting stays precise and spend doesn't leak.