Paid Media & Performance in Comitan de Dominguez
With 113,479 residents, Comitan de Dominguez is one of Chiapas's major commercial centres. Tuxtla Gutierrez lies 118 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Comitan de Dominguez's 31,032 households, 41% have a home internet connection. That puts it 4.5 points below the 45.5% average across Chiapas. 32.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 46,471 reachable people online in Comitan de Dominguez — a market tight enough that geo-targeting stays precise and spend doesn't leak.