A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in San Cristóbal de las Casas

Data-driven advertising that maximizes every dollar and scales profitable growth.

Chiapas, Mexico

Paid Media & Performance in San Cristóbal de las Casas

With 183,509 residents, San Cristóbal de las Casas is one of Chiapas's main commercial centers. Tuxtla Gutiérrez is 51 km away. That's close enough for some customers to compare, but searches that name San Cristóbal de las Casas are where you need to show up first.

Of San Cristóbal de las Casas's 45,756 households, 38.8% have a home internet connection. That's 6.7 points below the 45.5% average across the Chiapas cities we cover. 35.3% have a computer at home. In paid advertising, audience size sets the budget. We estimate about 71,000 people live in connected households in San Cristóbal de las Casas. Target by area of the city and see which neighborhoods respond before raising spend.

San Cristóbal de las Casas in numbers

183,509 Population 3rd in Chiapas
71,252 Estimated online audience residents in connected households
38.8% Households online 17,766 households
51 km Nearest large city Tuxtla Gutiérrez

Source: INEGI, Censo de Población y Vivienda 2020.

San Cristóbal de las Casas and its area

San Cristóbal de las Casas has 38.8% of households online, against 38.4% in Chiapa de Corzo (40 km away) and 7.3% in Las Rosas (50 km away). The average across the Chiapas cities we cover is 45.5%. If you also sell in Chiapa de Corzo, Las Rosas and Tuxtla Gutiérrez, all within 51 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for San Cristóbal de las Casas, not assumptions about "the Mexican market".

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We size the real audience: 45,756 households, 38.8% of them online.

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We compare San Cristóbal de las Casas with Tuxtla Gutiérrez, 51 km away, because that's where your nearest competition on Google is.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in San Cristóbal de las Casas?

We estimate about 71,000 people live in households with internet in San Cristóbal de las Casas: 38.8% of 45,756 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in San Cristóbal de las Casas or include nearby towns?

It depends on whether you serve them. The closest on our list are Chiapa de Corzo (40 km, 55,931 residents), Las Rosas (50 km, 21,194 residents) and Tuxtla Gutiérrez (51 km, 578,830 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in San Cristóbal de las Casas?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In San Cristóbal de las Casas, 35.3% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in San Cristóbal de las Casas?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in San Cristóbal de las Casas and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in San Cristóbal de las Casas?

Tell us what you sell and where. We'll reply with what we'd do first in San Cristóbal de las Casas, and what isn't worth paying for.

Request a proposal

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