Paid Media & Performance in San Cristobal de las Casas
With 183,509 residents, San Cristobal de las Casas is one of Chiapas's major commercial centres. Tuxtla Gutierrez lies 51 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of San Cristobal de las Casas's 45,756 households, 38.8% have a home internet connection. That puts it 6.7 points below the 45.5% average across Chiapas. 35.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 71,252 reachable people online in San Cristobal de las Casas — a market tight enough that geo-targeting stays precise and spend doesn't leak.