Paid Media & Performance in Berriozabal
Berriozabal is a city of 36,084 in Chiapas. It falls squarely inside Tuxtla Gutierrez's economic orbit, 18 km away, competing for the same digital audience.
Of Berriozabal's 8,694 households, 43.4% have a home internet connection. That puts it 2.1 points below the 45.5% average across Chiapas. 26.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 15,672 reachable people online in Berriozabal — a market tight enough that geo-targeting stays precise and spend doesn't leak.