Paid Media & Performance in Ocozocoautla de Espinosa
Ocozocoautla de Espinosa is a city of 43,247 in Chiapas. It falls squarely inside Tuxtla Gutierrez's economic orbit, 28 km away, competing for the same digital audience.
Of Ocozocoautla de Espinosa's 10,849 households, 34.1% have a home internet connection. That puts it 11.4 points below the 45.5% average across Chiapas. 24.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 14,737 reachable people online in Ocozocoautla de Espinosa — a market tight enough that geo-targeting stays precise and spend doesn't leak.