Paid Media & Performance in Tuxtla Gutierrez
Tuxtla Gutierrez is one of Mexico's largest urban markets, home to 578,830 people. It is the 35th largest market we cover in Mexico.
Of Tuxtla Gutierrez's 159,564 households, 59.9% have a home internet connection. That puts it 14.4 points above the 45.5% average across Chiapas. 45.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 346,716 reachable people online in Tuxtla Gutierrez — a market tight enough that geo-targeting stays precise and spend doesn't leak.