Paid Media & Performance in Ocosingo
Ocosingo is a city of 47,688 in Chiapas. Tuxtla Gutierrez lies 110 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Ocosingo's 11,624 households, 20.6% have a home internet connection. That puts it 24.9 points below the 45.5% average across Chiapas. 23.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 9,846 reachable people online in Ocosingo — a market tight enough that geo-targeting stays precise and spend doesn't leak.