Paid Media & Performance in Las Margaritas

Las Margaritas is a city of 24,326 in Chiapas. With Tuxtla Gutierrez 130 km away, the local market operates with little competition from big-city agencies.

Of Las Margaritas's 6,225 households, 18.6% have a home internet connection. That puts it 26.9 points below the 45.5% average across Chiapas. 20.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 4,513 reachable people online in Las Margaritas — a market tight enough that geo-targeting stays precise and spend doesn't leak.

Paid Media & Performance work in Las Margaritas combines Google & Meta Ads, Programmatic Display and Retargeting, scaled to the size and digital maturity of the market. From Las Margaritas we also cover Comitan de Dominguez, Las Rosas and Ocosingo, all within 67 km.