Paid Media & Performance in Chihuahua, Mexico
Chihuahua accounts for 3,032,250 residents across the 12 markets we cover, led by Juarez (1,501,551), Chihuahua (925,762) and Cuauhtemoc (135,586). The state sits within Mexico's northern industrial corridor.
Connectivity across Chihuahua is uneven: household internet ranges from 32.7% in Santa Eulalia to 70.6% in Chihuahua. That spread materially changes the Paid Media & Performance approach from one market to the next.