Paid Media & Performance in Santa Eulalia
Santa Eulalia is a city of 20,042 in Chihuahua. It sits within the municipality of Aquiles Serdan, which totals 24,344 residents. It falls squarely inside Chihuahua's economic orbit, 19 km away, competing for the same digital audience.
Of Santa Eulalia's 6,621 households, 32.7% have a home internet connection. That puts it 31.6 points below the 64.3% average across Chihuahua. 22.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 6,554 reachable people online in Santa Eulalia — a market tight enough that geo-targeting stays precise and spend doesn't leak.