Paid Media & Performance in El Salto
El Salto is a city of 26,678 in Durango. It sits within the municipality of Pueblo Nuevo, which totals 51,269 residents. Victoria de Durango lies 75 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of El Salto's 6,512 households, 32.7% have a home internet connection. That puts it 25.5 points below the 58.2% average across Durango. 30.8% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 8,722 reachable people online in El Salto — a market tight enough that geo-targeting stays precise and spend doesn't leak.