Paid Media & Performance in Victoria de Durango
Victoria de Durango is one of Mexico's largest urban markets, home to 616,068 people. It sits within the municipality of Durango, which totals 688,697 residents. It is the 32nd largest market we cover in Mexico.
Of Victoria de Durango's 168,367 households, 61.5% have a home internet connection. That puts it 3.3 points above the 58.2% average across Durango. 49.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 378,656 reachable people online in Victoria de Durango — a market tight enough that geo-targeting stays precise and spend doesn't leak.