Paid Media & Performance in Purisima de Bustos
Purisima de Bustos is a city of 52,257 in Guanajuato. It sits within the municipality of Purisima del Rincon, which totals 83,842 residents. It falls squarely inside Leon de los Aldama's economic orbit, 23 km away, competing for the same digital audience.
Of Purisima de Bustos's 12,312 households, 38.6% have a home internet connection. That puts it 22.2 points below the 60.8% average across Guanajuato. 28.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 20,174 reachable people online in Purisima de Bustos — a market tight enough that geo-targeting stays precise and spend doesn't leak.