A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in San Francisco del Rincón

Data-driven advertising that maximizes every dollar and scales profitable growth.

Guanajuato, Mexico

Paid Media & Performance in San Francisco del Rincón

San Francisco del Rincón is a city of 79,772 in Guanajuato. It's 22 km from León de los Aldama, so many people searching here also compare against businesses there.

Of San Francisco del Rincón's 19,797 households, 56.1% have a home internet connection. That's 4.7 points below the 60.8% average across the Guanajuato cities we cover. Only 40% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 45,000 people live in connected households in San Francisco del Rincón. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

San Francisco del Rincón in numbers

79,772 Population 6th in Guanajuato
44,719 Estimated online audience residents in connected households
56.1% Households online 11,098 households
22 km Nearest large city León de los Aldama

Source: INEGI, Censo de Población y Vivienda 2020.

San Francisco del Rincón and its area

San Francisco del Rincón has 56.1% of households online, against 38.6% in Purísima de Bustos (2 km away) and 62.5% in León de los Aldama (22 km away). The average across the Guanajuato cities we cover is 60.8%. If you also sell in Purísima de Bustos, León de los Aldama and Romita, all within 39 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

✓

We start from census data for San Francisco del Rincón, not assumptions about "the Mexican market".

✓

We size the real audience: 19,797 households, 56.1% of them online.

✓

We compare San Francisco del Rincón with León de los Aldama, 22 km away, because that's where your nearest competition on Google is.

✓

We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in San Francisco del Rincón?

We estimate about 45,000 people live in households with internet in San Francisco del Rincón: 56.1% of 19,797 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in San Francisco del Rincón or include nearby towns?

It depends on whether you serve them. The closest on our list are Purísima de Bustos (2 km, 52,257 residents), León de los Aldama (22 km, 1,579,803 residents) and Romita (39 km, 24,757 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in San Francisco del Rincón?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In San Francisco del Rincón, 40% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in San Francisco del Rincón?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in San Francisco del Rincón and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in San Francisco del Rincón?

Tell us what you sell and where. We'll reply with what we'd do first in San Francisco del Rincón, and what isn't worth paying for.

Request a proposal

Rather see what your competitors are doing on Google first? Ask for a free snapshot