Paid Media & Performance in Ciudad Altamirano
Ciudad Altamirano is a city of 25,850 in Guerrero. It sits within the municipality of Pungarabato, which totals 38,482 residents. With Morelia 159 km away, the local market operates with little competition from big-city agencies.
Of Ciudad Altamirano's 6,922 households, 46.5% have a home internet connection. That puts it 6 points below the 52.5% average across Guerrero. 32.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 12,032 reachable people online in Ciudad Altamirano — a market tight enough that geo-targeting stays precise and spend doesn't leak.