Paid Media & Performance in Petatlan
Petatlan is a city of 23,363 in Guerrero. With Acapulco de Juarez 166 km away, the local market operates with little competition from big-city agencies.
Of Petatlan's 6,962 households, 49.5% have a home internet connection. That puts it 3 points below the 52.5% average across Guerrero. 27.8% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 11,554 reachable people online in Petatlan — a market tight enough that geo-targeting stays precise and spend doesn't leak.