Paid Media & Performance in Zihuatanejo
Zihuatanejo is a city of 70,760 in Guerrero. It sits within the municipality of Zihuatanejo de Azueta, which has 126,001 residents. Acapulco de Juárez, the nearest large city on our list, is 197 km away. At that distance, it pays to rank for searches that include "Zihuatanejo" before competing for regional terms.
Of Zihuatanejo's 20,882 households, 58.8% have a home internet connection. That's 6.3 points above the 52.5% average across the Guerrero cities we cover. Only 32.5% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 42,000 people live in connected households in Zihuatanejo. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.