Paid Media & Performance in Zihuatanejo
Zihuatanejo is a city of 70,760 in Guerrero. It sits within the municipality of Zihuatanejo de Azueta, which totals 126,001 residents. With Acapulco de Juarez 197 km away, the local market operates with little competition from big-city agencies.
Of Zihuatanejo's 20,882 households, 58.8% have a home internet connection. That puts it 6.3 points above the 52.5% average across Guerrero. 32.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 41,574 reachable people online in Zihuatanejo — a market tight enough that geo-targeting stays precise and spend doesn't leak.