Paid Media & Performance in Zumpango del Rio
Zumpango del Rio is a city of 27,944 in Guerrero. It sits within the municipality of Eduardo Neri, which totals 53,126 residents. Acapulco de Juarez lies 96 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Zumpango del Rio's 6,598 households, 49.8% have a home internet connection. That puts it 2.7 points below the 52.5% average across Guerrero. 33.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 13,921 reachable people online in Zumpango del Rio — a market tight enough that geo-targeting stays precise and spend doesn't leak.