Paid Media & Performance in Paseos de Chavarria
Paseos de Chavarria is a city of 22,023 in Hidalgo. It sits within the municipality of Mineral de la Reforma, which totals 202,749 residents. Ecatepec de Morelos lies 60 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Paseos de Chavarria's 7,330 households, 65% have a home internet connection. That puts it 6.1 points above the 58.9% average across Hidalgo. 49.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 14,304 reachable people online in Paseos de Chavarria — a market tight enough that geo-targeting stays precise and spend doesn't leak.