Paid Media & Performance in Pachuca de Soto
With 297,848 residents, Pachuca de Soto is one of Hidalgo's major commercial centres. Ecatepec de Morelos lies 67 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Pachuca de Soto's 88,876 households, 68.6% have a home internet connection. That puts it 9.7 points above the 58.9% average across Hidalgo. 56.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 204,334 reachable people online in Pachuca de Soto — a market tight enough that geo-targeting stays precise and spend doesn't leak.