Paid Media & Performance in Hidalgo, Mexico
Hidalgo accounts for 856,910 residents across the 16 markets we cover, led by Pachuca de Soto (297,848), Tulancingo (106,163) and Tizayuca (60,265). The state sits within central Mexico's dense urban core.
Connectivity across Hidalgo is uneven: household internet ranges from 25.4% in Zacualtipan to 69.4% in La Providencia Siglo XXI. That spread materially changes the Paid Media & Performance approach from one market to the next.