Paid Media & Performance in Chapala
Chapala is a city of 24,352 in Jalisco. Tlaquepaque is 40 km away. That's close enough for some customers to compare, but searches that name Chapala are where you need to show up first.
Of Chapala's 6,456 households, 58.8% have a home internet connection. That's 10.2 points below the 69% average across the Jalisco cities we cover. Only 42.3% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 14,000 people live in connected households in Chapala. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.