Paid Media & Performance in Chapala
Chapala is a city of 24,352 in Jalisco. Tlaquepaque lies 40 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Chapala's 6,456 households, 58.8% have a home internet connection. That puts it 10.2 points below the 69% average across Jalisco. 42.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 14,326 reachable people online in Chapala — a market tight enough that geo-targeting stays precise and spend doesn't leak.