Paid Media & Performance in La Nueva Esperanza II (Los Cantaros) [Fraccionamiento]
La Nueva Esperanza II (Los Cantaros) [Fraccionamiento] is a city of 23,735 in Jalisco. It sits within the municipality of Tlajomulco de Zuñiga, which totals 727,750 residents. It falls squarely inside Tlaquepaque's economic orbit, 15 km away, competing for the same digital audience.
Of La Nueva Esperanza II (Los Cantaros) [Fraccionamiento]'s 7,143 households, 56.2% have a home internet connection. That puts it 12.8 points below the 69% average across Jalisco. 33% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 13,344 reachable people online in La Nueva Esperanza II (Los Cantaros) [Fraccionamiento] — a market tight enough that geo-targeting stays precise and spend doesn't leak.