Paid Media & Performance in Hacienda Santa Fe
With 139,174 residents, Hacienda Santa Fe is one of Jalisco's major commercial centres. It sits within the municipality of Tlajomulco de Zuñiga, which totals 727,750 residents. It falls squarely inside Tlaquepaque's economic orbit, 15 km away, competing for the same digital audience.
Of Hacienda Santa Fe's 40,645 households, 54.6% have a home internet connection. That puts it 14.4 points below the 69% average across Jalisco. 29.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 75,985 reachable people online in Hacienda Santa Fe — a market tight enough that geo-targeting stays precise and spend doesn't leak.