A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Hacienda Santa Fe, Jalisco

Data-driven advertising that maximizes every dollar and scales profitable growth.

Jalisco, Mexico

Paid Media & Performance in Hacienda Santa Fe

With 139,174 residents, Hacienda Santa Fe is one of Jalisco's main commercial centers. It sits within the municipality of Tlajomulco de Zúñiga, which has 727,750 residents. It's 15 km from Tlaquepaque, so many people searching here also compare against businesses there.

Of Hacienda Santa Fe's 40,645 households, 54.6% have a home internet connection. That's 14.4 points below the 69% average across the Jalisco cities we cover. Only 29.3% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 76,000 people live in connected households in Hacienda Santa Fe. Target by area of the city and see which neighborhoods respond before raising spend.

Hacienda Santa Fe in numbers

139,174 Population 6th in Jalisco
75,985 Estimated online audience residents in connected households
54.6% Households online 22,191 households
15 km Nearest large city Tlaquepaque

Source: INEGI, Censo de Población y Vivienda 2020.

Hacienda Santa Fe and its area

Hacienda Santa Fe has 54.6% of households online, against 70.4% in Villas de la Hacienda [Fraccionamiento] (2 km away) and 56.2% in La Nueva Esperanza II (Los Cántaros) [Fraccionamiento] (5 km away). The average across the Jalisco cities we cover is 69%. If you also sell in Villas de la Hacienda [Fraccionamiento], La Nueva Esperanza II (Los Cántaros) [Fraccionamiento] and Lomas del Sur, all within 5 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Hacienda Santa Fe, not assumptions about "the Mexican market".

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We size the real audience: 40,645 households, 54.6% of them online.

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We compare Hacienda Santa Fe with Tlaquepaque, 15 km away, because that's where your nearest competition on Google is.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Hacienda Santa Fe?

We estimate about 76,000 people live in households with internet in Hacienda Santa Fe: 54.6% of 40,645 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Hacienda Santa Fe or include nearby towns?

It depends on whether you serve them. The closest on our list are Villas de la Hacienda [Fraccionamiento] (2 km, 28,276 residents), La Nueva Esperanza II (Los Cántaros) [Fraccionamiento] (5 km, 23,735 residents) and Lomas del Sur (5 km, 37,146 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Hacienda Santa Fe?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Hacienda Santa Fe, 29.3% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Hacienda Santa Fe?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Hacienda Santa Fe and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Hacienda Santa Fe?

Tell us what you sell and where. We'll reply with what we'd do first in Hacienda Santa Fe, and what isn't worth paying for.

Request a proposal

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