Paid Media & Performance in Santa Anita
Santa Anita is a city of 23,531 in Jalisco. It sits within the municipality of San Pedro Tlaquepaque, which totals 687,127 residents. It falls squarely inside Tlaquepaque's economic orbit, 17 km away, competing for the same digital audience.
Of Santa Anita's 6,750 households, 75.8% have a home internet connection. That puts it 6.8 points above the 69% average across Jalisco. 55.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 17,842 reachable people online in Santa Anita — a market tight enough that geo-targeting stays precise and spend doesn't leak.