Paid Media & Performance in Tequila
Tequila is a city of 31,115 in Jalisco. Zapopan is 50 km away. That's close enough for some customers to compare, but searches that name Tequila are where you need to show up first.
Of Tequila's 7,857 households, 62.8% have a home internet connection. That's 6.2 points below the 69% average across the Jalisco cities we cover. Only 40.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 20,000 people live in connected households in Tequila. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.
