Paid Media & Performance in Tequila
Tequila is a city of 31,115 in Jalisco. Zapopan lies 50 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Tequila's 7,857 households, 62.8% have a home internet connection. That puts it 6.2 points below the 69% average across Jalisco. 40.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 19,551 reachable people online in Tequila — a market tight enough that geo-targeting stays precise and spend doesn't leak.