Paid Media & Performance in Tala
Tala is a city of 40,906 in Jalisco. It falls squarely inside Zapopan's economic orbit, 34 km away, competing for the same digital audience.
Of Tala's 11,763 households, 62.9% have a home internet connection. That puts it 6.1 points below the 69% average across Jalisco. 39.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 25,716 reachable people online in Tala — a market tight enough that geo-targeting stays precise and spend doesn't leak.